Building an enduring marketing strategy for your business that stands the test of time

digital marketing, marketing, resilient businesses, enduring marketing strategy
Build an enduring marketing strategy for your business that stands and survives the test of time.

Make your online marketing strategy unbeatable.

The pandemic has taken the world by storm, no doubt. The current crisis presented many challenges that Australian businesses have never faced before.

We understand how tough this is for businesses as most have to cut costs. However, choosing not to advertise could be one of the biggest business mistakes one can make during this extraordinary time.

Kantar (a data & insights consulting company) has estimated that businesses who choose to remove all forms of advertising will see a possible -39% reduction in brand awareness.

In fact, looking back, McGraw-Hill conducted a survey on 600 businesses during the 1981 recession and found that businesses that increased their ad spend during that period saw a +256% growth in their sales compared to those that pulled their ad spend.

In the past months, video conferencing, use of social media, chatting, and content consumption showed an increase. Online payments and purchasing household utilities, food, entertainment products, and services and wellbeing supplements have experienced growth as well.

These consumer behaviour changes show that advertising online through Search Engine Marketing (SEM) and improving your website’s Search Engine Optimisation (SEO) are both essential, especially now that your target audience is spending more time online and could be searching for businesses like yours.

You cannot rely on your offline presence, you’d have to adjust to the ‘new normal’ and leverage platforms where most audiences are present.

Here are two tactics that you can use to make it easy for people to find you online when they search for your business, products, or services:

Organic Marketing

Having a website is not enough. You need to drive your consumers there. You can only achieve this by being present on Google. You need to make sure that your business shows up in search results through SEO by having your own profile on Google My Business. Aside from the search engines, your brand needs to be visible on social media that has relevant reviews for your industry.

If your page doesn’t exist in pages like Facebook or Yelp, then now is the perfect time to create a business profile, listing or page. These listings will contain information about your business and how they can reach you.

Paid Marketing

It is also important to invest in paid search advertising in order to get the most of your marketing efforts. Why do you need to do this? Paid ads directly target consumers that are already searching for products and services like yours. Since paid ads are positioned on top of the search engine results pages, buyers will easily see your ad before organic results.
There are over a billion active users on social media and 80% of the web traffic come from video content, that’s why you should be looking into investing in Paid ads on Facebook, Youtube and Instagram. Paid social ads are good for targeting specific demographics.
We want to do everything we can to equip you with what you need to keep your business running.

We’d like to offer you great insights on how you can make your business easier to be found online.

Let us help you learn more about how you can use SEO and SEM for your business. Feel free to ask for advice from our Media Platform team by clicking the ‘Request A Callback’ button below.

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