COVID-19 doesn’t mean your business has to suffer.
Have you realized how it’s easy to get spooked in times of crisis and uncertainty, what with bushfires, floods, panic buying, climate crisis, and COVID-19?
Given what we see on the news and social media you’d be forgiven for asking: ‘Is it the end of everything?’
Well no, never and far from it.
COVID-19 will eventually pass. Sure, it is having a dramatic impact on the economy and various local industries and people, especially those involved in hospitality & services, conferences & events, tourism, international travel, and healthcare.
But this doesn’t mean that the vast majority of us have to stop doing business with each other. We have a duty of ‘care’, to keep our businesses operating, to keep money flowing through the economy, and to secure our employees’ and customers’ needs. In fact, this kind of situation is precisely when we need to call upon our inventiveness, creativity, community spirit, and innovativeness.
As we know, some local businesses have shifted to a work-from-home status, where Zoom catch-ups, homemade coffee, and weird internet searches have become the “new normal”. Things and services that can be purchased online are becoming the “in” thing now.
This is the perfect time to reach buyers on their favourite websites and display ads and valuable content that they need to lead them to the process of buying.
Technology has made everything easy through SEO, SEM and Lead Generation to cut marketing time, costs and efforts to easily close the deal with your customers by targeting only people who are interested in what you are selling.
What is SEO and SEM?
Simply, SEM is an internet marketing tactic that involves paying for ads for a website by increasing its visibility in order to appear in the first page of Google Search Results. Businesses pay Google to be on top of the results when a buyer searches for services or products.
SEO, on the other hand, is the process of attracting visitors to a website (without paid investment on ads) by ensuring that the site appears high on the list of results from the search engine.
To rank on the first page, special keywords are used for these content/articles. The content should be high quality in order for Google to sort it effectively.
What is Lead Generation?
Let’s start off with the word “lead”. It is any person who indicates interest in a company’s service or product.
Lead generation, on the other hand, focuses on obtaining interests of strangers and prospects. Social Media, Display, and Adwords has a feature to generate leads.
This strategy is usually done before they purchase with you; where you attract relevant people who are expressing interest in your brand — then you nurture them to eventually convert to your business.
The whole world may be reeling right now because of the Covid-19 takeover. But this doesn’t mean you need to sit back and watch your business collapse.
By targeting the right online audience and pushing the right ad and message, it is possible to make your business one that succeeds — especially in the time of the pandemic.
Let us help you learn more about setting up your SEO, SEM and Lead Generation campaign, feel free to ask for advice from our Media Platform team by clicking the ‘Request A Callback’ button below.